A category leader, before the category exists.
Meridian Draw is building the UAE's premium prize-draw platform on a charity-token model, fully aligned with the incoming Gaming & Community Games license. The playbook is proven: Amaze in the UK did $320M in revenue last year. The only difference is the license. We are building the modern, AI-native version of it for this region.
Charity-token compliance
A structure built for regulatory approval from day one. Not bolted on after launch.
2.5 to 3× return on prize value
Every draw priced and bundled to hit margin, funded by subscription trust.
License expected June
Brand and infrastructure built in parallel so we go live the moment the license lands.
You don’t need five vendors. You need one partner at the top.
Most agencies hand you a strategy deck and wish you luck. We sit at the top level with you, build the strategy across every channel, and own the execution and the results.
Brand awareness, performance, retail and the customer journey can't run as four separate silos. The metrics are one journey, one customer. That only works with a single connected overhead holding it all together, accountable from day one, with defined deliverables and KPIs at every phase.
Four pillars. One system.
Each pillar gets a dedicated, focused team, connected under one strategic overhead so nothing operates in isolation.
Brand Awareness
Build category trust and recognition before we ask for a sale. Premium, subtle, regionally rooted.
Performance Marketing
The engine that drives online ticket sales. Paid social and search, run on compliant ad infrastructure for restricted financial products.
Physical Kiosks
Point-of-sale units in Dubai Mall, Mall of the Emirates and key destinations. Capturing high-intent foot traffic the platform can't reach online.
Customer Journey & Revenue
Website, pricing, raffle bundling, checkout upsells, then email, SMS and WhatsApp follow-up. The part that turns attention into repeat revenue.
What holds the four together.
Tracking & Attribution
Every touchpoint carries its own tracking and CTA. We don't trust the ad manager. We track everything in the CRM, so we see exactly which channel, which creative, which location drove each entry. The billboard gets a QR code too.
Compliance Infrastructure
Prize-draw is a sensitive, restrictable product. We run on partnered, pre-vetted ad accounts and sub-accounts built for financial products. Spend keeps flowing and we never get flagged at the worst possible moment.
Not archaic. Not lazy. AI-native.
The old way is to dump money on a billboard and call it brand awareness. We do the opposite: a modern, data-first engine where every penny is measured and the system compounds.
Generate
50 to 100 AI-built ad creatives in a single day, pushed live for rapid testing.
Track
Every lead and conversion attributed in the CRM. Not the ad manager.
Cut & Scale
Kill the losers, pour budget into the winners with crystal-clear data.
Learn
Feed real customer language and pain points back in. Then create the next 100.
It takes dedication to build the dashboards. Once they are live, you see precisely how much is coming from where. The wheel keeps spinning: saving time with AI, reading data with AI, shipping more creative in less time.
Brand first. Then we turn on the revenue.
Most prize-draw brands in a new market get the order wrong. We build category awareness first, then layer in the direct-response engine, sequenced toward one date: Draw 1 opening in October.
Foundation
Brand identity, website, compliance infrastructure, CRM and tracking, charity-partner setup, kiosk deals and creative production. Everything that has to be live before a single ticket is sold.
Draw 1: Go Live
The first four-month draw opens. Brand awareness at full volume, performance marketing driving ticket sales, kiosks live in the malls, and the full lifecycle journey converting and re-engaging buyers.
Optimize & Scale
Double down on the channels and creatives the data proves out. Drive down customer-acquisition cost, drive up entries. Build the metrics that tell the Series A story.
5 major events. Maximum visibility. Near-zero cost.
During Draw 1 (October through January), Dubai hosts some of the biggest events in the region. We place 10 brand ambassadors across all five with illuminated inflatable backpack billboards and branded tablets. They walk through crowds, hand out QR-coded flyers, and drive direct sign-ups on the spot. Face-to-face conversion is 5 to 10× higher than any digital ad.
Global Village (Season 31)
Millions of visitors over the season. Families, tourists and residents all in one place. Perfect for raffle ticket impulse purchases. Models with tablets at entry points and key pavilions.
Dubai Fitness Challenge
Over 1 million participants across Dubai. Free events, fitness activations, community gatherings everywhere. High-energy crowd, high engagement.
F1 Abu Dhabi GP Weekend
The biggest social event of the year. After-parties, yacht events, brunches. Ultra-high-net-worth audience. Premium positioning for a premium product.
Emirates Dubai 7s
Rugby meets music festival at The Sevens Stadium. Thousands of young professionals and expats. The exact demographic for a raffle platform.
Dubai Shopping Festival
The biggest retail event in the region. Daily drone shows, live entertainment, massive foot traffic. Our kiosks already there. Models roam every mall floor.
Billboards, kiosks and mall activations.
Every physical touchpoint has a QR code. Every QR code links to a tracked funnel. Every scan becomes a data point. This is not traditional OOH. This is offline performance marketing.
Dubai Mall
The world's most-visited destination. 100M+ annual visitors. Kiosk positioned near entertainment zone for impulse-buy traffic.
Mall of the Emirates
Family and tourist hub. Ski Dubai traffic guarantees a diverse, high-volume audience. Branded signage visible from main corridors.
Emirates Mall
Premium kiosk location near luxury wing. High foot traffic, affluent audience. QR-enabled POS with instant digital onboarding.
One identity. Every surface. The city becomes the brand.
Mockups below are the actual approved Meridian Draw key visual deployed across Tier-1 UAE media: DXB arrivals, Sheikh Zayed gantries, Marina activations and premium airport curbs. Consistent system. Consistent recall. Investor-ready.
$2M envelope. Every dirham accounted for.
Working model · adjustable as supplier pricing firms up across kiosks, media and production. Blue = input assumptions · Black = formulas in source sheet.
This marketing has one job above all: unlock the next round.
The pre-seed is closed, runway to October. The seed round (~$5M, targeted for August) funds the first campaigns and the prize launch. The Series A comes at the start of Year 2, with a clear path to profitability mid-Year 2. Our job is to produce the metrics that tell that story to investors.
Mandate built for accountability.
Phased & KPI-bound
We work in defined phases with clear deliverables and KPIs attached to each. Both sides always know exactly what has been committed to.
We own the outcome
Not a strategy deck and a step-back. If we take it on, we own execution and results. The exact split with your team gets mapped together.
Built for a startup
Blank slate, full flexibility. Top-level strategy plus dedicated per-channel teams, scaled up only as the data earns it.
Fee model: 10% of ad spend. Fully performance-tied. We win when you win.
From here to live.
Friday call
Licensing update, confirm the pricing model, and agree the scope split.
Lock the mandate
Phase 1 deliverables, KPIs and the working budget signed off.
Build the foundation
Brand, site, compliance, CRM and tracking stood up through the summer.
Open Draw 1
Full engine live in October. Every channel firing, every result tracked.